Business Development Representative Team Lead

Job description

CHILI publish is a fast-growing SaaS company with the most advanced and flexible online editor to automate repetitive tasks for graphic designers, reducing bottlenecks in the production phase for brands, agencies and printers.

Over 230 companies globally like Mars, Philips, HH Global, Oliver Marketing rely on CHILI publisher to:

  • Personalize more
  • Scale production with reduced operational cost
  • Go to market faster

Who are we looking for?

We’re looking for an independent and ambitious BDR Team Lead to hit our ambitious growth goals and celebrate wins.

As a BDR Team Lead your mission will be to scale a high-performing team of Business Development Representatives (BDRs) to enable CHILI hyper-growth globally. More specifically, Business Development Team Lead will be in charge of hiring, managing and coaching a high performing BDR team, aligning on strategy with Marketing and Sales leadership. The execution by the team of processes developed together with the Revenue Operations team is vital in order to generate a high quality pipeline through outbound prospecting initiatives and inbound leads, generated by marketing activities. The role will own the lead intake qualification processes and guidelines, the messaging, the SLAs and will be accountable for the lead to qualified sales opportunity conversion rate.


  • Hiring, coaching, developing and managing the BDR team
  • Master the pitch and qualification processes
  • Fully master tools (CRM, prospecting, sales enablement/automation, etc.) and processes
  • Develop prospecting strategies (Outbound)
  • Work with marketing department and implement tactical approached for the BDR team to improve conversion rates of the top of the sales funnel
  • Give strategic input on market insights to influence the messaging and targeting of demand generation
  • Execute business plans and processes developed by Sales and Marketing leadership and Sales Operations
  • Work closely with Account Executives and Demand Generation on lead qualification and prospecting tasks
  • Participate in target achievement by carrying responsibility of the team quota
  • Development of incentive plan together with Sales Leadership and Revenue Operations
  • Translate go to market strategies into the Business Development operational plans
  • Ensure SalesForce data hygiene and data dashboard management
  • Analyze BDR performance and translate to action plans to improve sales efficiency
  • Drive the BDR teams maturity and sales enablement
  • Contribute as a subject matter expert on business development, share your knowledge with the rest of the organization


  • Previous experience of at least 2-3 years hitting targets as a BDR or SDR in a B2B SaaS environment
  • Previous experience coaching a team of 3+ members
  • Previous experience in outbound and/or account-based marketing
  • Previous experience in lead qualification / de-qualification processes
  • Previous experience in lead generation tactics
  • Previous experience in tactical email sequencing through sales enablement tools
  • Passion for learning and education
  • Preferred but not mandatory: experience using Salesforce, Outreach, Zoominfo
  • Used to agile management (e.g. daily stand-ups and weekly business activity review meetings)
  • A proven track record of implementing processes and tactics to improve performance and efficiency


  • Fluent in English (either German, Dutch and/or French a nice to have but not mandatory)
  • Strong written and oral communication skills (English)
  • Positive attitude and leadership skills to foster a high performing culture
  • Proven people management skills
  • Independent, organized, detail oriented and great interpersonal skills.
  • Ability to translate high level picture into detailed operational sales tactics and plans


People-oriented, with DEIB mindset (Diversity, Equity, Inclusion, and Belonging), fostering well-being and unleashing the potential for high performance.

Customer Orientation: Having a customer-oriented approach, prioritizing the needs and satisfaction of customers to enhance overall business success.

Business-Savvy and Proactive Innovation: Business-savvy with a knack for challenging the status quo, identifying potential growth opportunities, and independently developing innovative ideas.

Data-Enthusiastic with a Data-Driven Decision Philosophy:Demonstrating a strong passion for processes, data, and business intelligence, while prioritizing data over opinions and emphasizing the importance of personal empirical experience, rather than relying solely on external guidance and best practices.

Adaptability in a Scale-Up Environment: Comfortable in scale-up environments, skilled at managing change, shifting gears seamlessly, making decisions amid ambiguity, and adeptly handling uncertainty.

Resilient Decision-Making: Resilient and decisive problem-solver with a strong commitment to effective decision-making.

Results-Driven Performance: Results-driven with a hands-on mentality and a high-performance spirit.

Networking and Community Building Mindset: Fostering a proactive attitude in networking and community building, with a focus on external connections. Actively contributing to business growth by cultivating meaningful relationships for a thriving professional community and organizational expansion.

Commitment to Lifelong Learning: Embracing a lifelong learning mindset for continuous personal and professional development.

Ownership and Accountability: Taking ownership of tasks and demonstrating accountability for outcomes by proactively overseeing projects and tasks from conception to completion.

Team Spirit and Collaborative Excellence: Fostering a strong team spirit and collaborative excellence by actively engaging with team members, sharing insights, and contributing to a positive team dynamic.

Adaptive Flexibility: Exhibiting flexibility by readily adapting to changing circumstances, embracing new ideas, and adjusting strategies to align with evolving goals and priorities.